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Frequently Asked Questions
Clear Answers to Help You Make the Right SEO Decisions
SEO
Search engine optimisation (SEO) is the process of improving your website so it ranks on the first page of Google. Put simply: Page 1 rankings = more visibility, more traffic, and more sales.
Artificial Intelligence Search engine optimisation (AI SEO) is the process of improving your website so it ranks on LLMs platforms such as ChatGPT, Google AI Overviews, Perplexity, Gemini and more.
Put simply: more mentions and more links on LLMs = more clicks and more searches on traditional search engines foryour brand.
SEO pricing depends on the level of expertise and quality of work. Some agencies offer packages for as little as £250/month, but these rarely deliver meaningful results.
We don’t use fixed packages because every campaign is unique. Luca Tagliaferro SEO services start at £2,000/month, and every campaign is designed to generate at least a 10x ROI.
Keywords are the search terms your potential customers type into Google.
Choosing the right keywords is essential for attracting relevant traffic and turning visitors into buyers. Our keyword research process is one of the most advanced and comprehensive in the industry.
SEO starts with identifying target keywords.
You then optimise your website content around those terms—this is on-page SEO.
Next comes off-page SEO, mainly link building, which involves acquiring mentions and backlinks from other websites. This increases your site’s authority and helps drive more traffic.
Google uses both on-page and off-page factors to determine your rankings.
Link building involves securing mentions on external websites; these links (backlinks) act as “votes of confidence.” Higher-quality backlinks lead to higher authority and better rankings.
However, poor-quality backlinks can harm your site, which is why it’s essential to work with a trustworthy SEO provider like ClickSlice.
Brand mentions appear on AI replies when searches want to find a reputable brand. These mentions are LLMs suggestions that your brand is considered trustworthy froman AI platform.
Brand mentions can turn into brand links when AI platforms feel users can benefit from visiting the brand website.
Timelines vary widely. Some clients reach page 1 in a month; others take up to a year.
Your target keywords and the current state of your site both influence how quickly you’ll see results.
For a tailored estimate, get in touch and we’ll evaluate your specific situation.
Yes, blogging is a highly effective SEO tool. It allows you to target informational keywords and funnel readers toward your main products or services.
For example, a jewellery brand might publish posts like “How to clean your jewellery” to drive relevant traffic. The more keywords you rank for, the more visitors—and sales—you attract.
Digital PR
Digital PR is online media outreach that boosts brand visibility through press releases, media coverage, and relationships with digital publications.
Digital PR increases traffic, strengthens SEO through authoritative backlinks, and builds brand trust—crucial for ecommerce success.
Our in-house copywriters create press releases, guest articles, blogs, infographics, video scripts, and more—each tailored for maximum impact and media engagement.
Absolutely. Digital PR and SEO all work together to build brand awareness, drive traffic, and strengthen your site’s authority, signalling to Google that you’re a trusted brand.
Support & Maintenance
We ensure your site runs at peak speed and stability by improving page speed, compressing images, cleaning databases, refining code, and continuously monitoring performance.
Absolutely. After your site is built, it still needs regular updates and maintenance. Our development team handles this for you to keep your site running smoothly and stress-free.
Conversion Rate Optimisation (CRO)
Conversion Rate Optimisation (CRO) is the process of improving your website’s ability to turn visitors into customers. This involves analysing user behaviour, identifying barriers to conversion, and making data-driven improvements to increase sales without needing more traffic.
Driving traffic is only half the battle, CRO ensures that visitors actually buy or enquire.
Even small improvements (such as better product pages, faster load times, or clearer CTAs) can significantly increase revenue and lead generation, making CRO one of the highest-ROI marketing investments for all brands.
Our CRO process combines data analysis, UX research, and continuous testing. This includes:
User and buyer research
Heatmaps and user behaviour tracking
Conversion funnel analysis
A/B and multivariate testing
Checkout optimisation
Mobile UX improvements
Product page enhancements
Landing page improvements
Data-backed recommendations and ongoing optimisation
Every improvement is based on real user data, not guesswork.
Many clients see improvements within the first 30–90 days.
However, CRO is most effective as a long-term, iterative process, because insights compound over time and each improvement strengthens the next.
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